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Localogy
Добавлен 18 апр 2011
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E88: The Future of AI in SMB Customer Service
In this episode of This Week in Local, we dive into the latest tech trends from SIGGRAPH 2024, with a special focus on the keynote featuring Meta CEO, Mark Zuckerberg and Nvidia CEO, Jensen Huang.
The keynote highlighted the launch of new platforms for creating animated, human-like AI agents designed to revolutionize customer service for small and medium-sized businesses (SMBs).
Mike shares his thoughts on the feasibility of widespread adoption of these technologies by SMBs, touching on the Silicon Valley effect and the challenges of SMB tech adoption.
This Week in Local is a Localogy production. To learn more, please visit Localogy.com (www.localogy.com/) .
Would you like to recommend a gu...
The keynote highlighted the launch of new platforms for creating animated, human-like AI agents designed to revolutionize customer service for small and medium-sized businesses (SMBs).
Mike shares his thoughts on the feasibility of widespread adoption of these technologies by SMBs, touching on the Silicon Valley effect and the challenges of SMB tech adoption.
This Week in Local is a Localogy production. To learn more, please visit Localogy.com (www.localogy.com/) .
Would you like to recommend a gu...
Просмотров: 15
Видео
E87: The Financial Turmoil at OpenAI: Too Good to Fail?
Просмотров 26День назад
In this episode of This Week in Local, we dive into the latest headlines surrounding OpenAI and its financial future. Mike and Charles discuss the eye-catching report that OpenAI has only 12 months of cash left unless it secures significant funding. With a potential loss of $5 billion in 2024, they explore the sustainability of OpenAI's business model and what it means for the future of AI tech...
E86: Navigating Venture Funding: The AI Surge and Tech Sector Resilience
Просмотров 1814 дней назад
In E86, Mike and Charlie deep dive into the latest trends in venture funding, highlighting key insights from CB Insights and PitchBook. They explore the significant impact of AI on venture capital, discussing whether AI is propping up the funding landscape and the scrutiny AI startups face from VCs. The conversation also touches on the rise of deep tech and the resurgence of SaaS-based FinTech....
E85: TikTok's Ad Spending and User Growth
Просмотров 621 день назад
In E84, hosts Mike Boland and Charles Laughlin discuss the latest developments surrounding TikTok, focusing on the platform's ad spending growth and user trends. Mike and Charlie analyze the slowing growth rate of TikTok's ad spending and user base, pondering whether it's a result of the legislative overhang or other factors such as the influx of TikTok Shop content. They also debate if the pla...
E84: The Rise of AI Personal Assistants: A Deep Dive into Ario
Просмотров 32Месяц назад
In E84 of “This Week in Local,” hosts Mike Bolin and Charles Laughlin dive into the evolving landscape of AI personal assistants with a focus on Ario, a Silicon Valley startup. Ario, backed by $16 million in funding, aims to revolutionize the concept of personal assistants by leveraging large language models (LLMs) trained on individual user data. Mike and Charlie also discuss the importance of...
E83: Revolutionizing Retail: How Shopify and Target Are Empowering SMBs
Просмотров 6Месяц назад
In E83 of “This Week in Local,” Localogy analysts Charles Laughlin and Mike Boland discuss the recent partnership between Shopify and Target. This collaboration allows Shopify merchants to gain additional exposure on target.com, providing a valuable distribution channel for small merchants. The hosts break down the implications of this deal for Shopify, Target, and the broader e-commerce ecosys...
Meta's Privacy Standoff and the Global AI Training Debate
Просмотров 15Месяц назад
In E82 of "This Week in Local," hosts Mike Boland and Charles Laughlin delve into the ongoing conflict between Meta and European data privacy regulators. They explore how Meta's efforts to deploy Meta AI in Europe have hit a roadblock due to stringent privacy laws and the pushback from regulatory bodies, particularly in Ireland. This leads to a broader discussion on the challenges big tech comp...
The Local Digital Shift: Amazon’s Entry into Service-Based Ads
Просмотров 15Месяц назад
In E81, we dive into Amazon's latest moves in the local advertising space. Co-host Mike Boland breaks down Amazon's pilot program for its sponsored display ads, revealing how it's expanding beyond traditional product advertising to include local service businesses. He discusses the involvement of key players like Hibu and Tiger Pistol and what this means for the future of local digital marketin...
E80: Damian Rollison, SOCi: The Evolution of Local SEO: From Citation Building to AI and Beyond
Просмотров 92 месяца назад
In E80, SOCi's Damian Rollinson explains why direct optimization on core platforms like Google, Bing, Apple Maps, Yelp, and Facebook is now more critical than ever for local businesses. We explore the importance of long tail syndication in local SEO, its historical significance, and how its impact has evolved over time. Tune in to get actionable insights and stay ahead in the competitive local ...
E79: David Shim, ReadAI: The Evolution of Startup Life
Просмотров 82 месяца назад
In E79, David Shim shares his journey from founding Placed, to leading Foursquare as CEO, and now pioneering AI-driven solutions for online meetings with Read AI. Whether you're an entrepreneur, tech enthusiast, or just curious about the digital local ecosystem, this episode offers valuable perspectives on navigating and succeeding in the fast-paced world of startups. In these highlights from D...
E78: James Morse, SVP BrandMuscle: Dominating the Beverage Alcohol Category
Просмотров 62 месяца назад
In E78, host Charles Laughlin is joined by James Morse, SVP of Product at BrandMuscle and they discuss the unique challenges and strategies involved in marketing within the beverage alcohol industry, highlighting the historical context and modern-day intricacies of this highly regulated market. James provides a comprehensive look into the complexities of the beverage alcohol market, emphasizing...
E77: Dave Rivera, Vistar Media: From the Pyramids to Times Square
Просмотров 32 месяца назад
In E77, we share another highlight from Localogy’s recent L24 conference in Arlington, Texas. Our colleague Dan Hight sat down with Dave Rivera of Vistar Media to learn what’s new in Digital Out of Home advertising. What resulted was a very engaging journey deep into the history of out of home (it all began with cave paintings, essentially) through its power today as one of the only media that ...
E76: Joe Walsh, Chairman & CEO, Thryv: “We Need to Move to the Food”
Просмотров 102 месяца назад
In E76, we share one of the key moments from Localogy’s recent L24 conference in Arlington, Texas. In April on the morning of the conference’s second day, Localogy analyst Charles Laughlin sat down with Joe to discuss leadership and managing through change. Joe is a longstanding leader in the local search industry, The conversation at L24 followed a short presentation where Joe reflected on a “...
E75: Michael Wilson, Lasso Media: Automation, Automation, Automation
Просмотров 82 месяца назад
In E75, Localogy analyst Mike Boland talks about automating the art of campaign management with Lasso Media Founder (and local search vet) Mike Wilson. This conversation about local search’s transformation by automation will have veterans nodding in recognition and newcomers taking notes. Wilson says his agency was automating digital marketing well before the recent AI surge. Now Lasso uses AI ...
E74: Damian Rollison, SOCi: Will AI Kill or Complement Search?
Просмотров 73 месяца назад
In E74, Localogy analyst Mike Boland welcomes SOCi Director of Market Insight Damian Rollison, a research whiz whom Mike anoints as an honorary lifetime member of the local search analyst community. Enjoy this geeky yet breezy conversation about modern trends in search, in particular, how generative AI is transforming (but not destroying) the search experience. The conversation is timely amid r...
E73: Letting SMBs Apple Their Business
Просмотров 43 месяца назад
E73: Letting SMBs Apple Their Business
E70: The Roam UX - Function Fights Back
Просмотров 13 месяца назад
E70: The Roam UX - Function Fights Back
E66: What Does Read.ai’s Series A Tell Us?
Просмотров 124 месяца назад
E66: What Does Read.ai’s Series A Tell Us?
E64: Is a Regulation Reckoning Coming?
Просмотров 114 месяца назад
E64: Is a Regulation Reckoning Coming?
E62: Bluehost Steps into Cloud Hosting
Просмотров 74 месяца назад
E62: Bluehost Steps into Cloud Hosting
E59: Key Trends in Privacy, Location and Retail Media
Просмотров 45 месяцев назад
E59: Key Trends in Privacy, Location and Retail Media
A couple of good takeaways here. There are no AI startups. Only fintech, etc., startups deploying AI. And cycles do what they do. So we may be looking at better times ahead in venture funding.
You need to inform users at a meeting that they are recorded in a video. This is privacy violation when no one is informed prior to the meeting. RESPECT ALL PARTICIPANTS PRIVACY. SO THERE IS NO CONFIDENTIALITY AT ALL.
interesting
"Promo SM" 🙄
Gimmes
Such as powerful strategy when done right. To do this, you should have high-quality location data that you can use to reach those target audiences who are within the area you want to receive your ads, messaging, or any promotional content. One of the ways to perform this is by targeting audience on Facebook Ads. What we have found effective, budget-friendly yet with high ROI would be targeting people via EMAIL ADDRESS. This is because the audience is narrowed down, and you already have a specific audience that will surely receive your promotions. But to perform email address-targeted audience, you should have verified, valid, and updated data. You need an email list of people in the area. And to have that, USPS Address Lookup and Data Append tools can help you generate email leads of people living or around the target area. Hope that this makes sense! 😊
you can use Apiway for sending Facebook offline conversions. apiway.ai/ It is "Zapier for ads experts".
Great video @localogy thanks for sharing. Got some great tips.